Dedicated
to “transforming youth sports so sports can transform youth,”
Positive Coaching Alliance (PCA) has conducted thousands of live
group workshops nationwide for roughly 200,000 youth sports leaders,
coaches, parents and athletes. PCA trains workshop attendees to
create a positive, character-building environment for youth athletes,
replacing the prevalent win-at-all-cost mentality.
PCA
trains Double-Goal CoachesTM,
whose first goal is winning, and whose second, more-important goal is
teaching life lessons through sports. This coaching method takes its
name from “The Double-Goal Coach,” a book by PCA Founder and
Executive Director Jim Thompson.
Since
its founding as a non-profit within the Stanford University Athletic
Department in 1998, PCA has affected more than 1 million youth
athletes, ages five to 18. More than 400 youth sports organizations
(YSO's), cities and schools partner with PCA to host workshops across
the U.S., primarily near PCA’s hub markets of Northern California,
Southern California, Chicago, Hawaii, Houston, New York City,
Philadelphia and Washington, DC. Thousands of other coaches and
parents learn PCA methods via online courses at
www.PositiveCoach.org.
PCA
has the support of elite coaches and athletes on a National Advisory
Board that includes Los Angeles Lakers Head Coach Phil Jackson as
National Spokesperson. The board’s 60-plus members comprise
luminaries from academia, business and sports, such as Kansas City
Chiefs Coach Herm Edwards, NBA and NCAA Champion Coach Larry Brown,
former senator Bill Bradley, NFL Hall of Fame Member Ronnie Lott,
Olympic Gold Medalist in Swimming Summer Sanders, former San
Francisco 49ers Coach Bill Walsh, former University of North Carolina
Men's Basketball Coach Dean Smith, Cy Young winner Barry Zito, and
Los Angeles Galaxy President Alexi Lalas.
PCA
National Partners are American Youth Soccer Organization, Ice Skating
Institute, Little League International, Pop Warner Little Scholars,
US Club Soccer, US Lacrosse and USA Rugby.
PCA
leads the Positive Coaching movement by participating in the
Congressional Youth Sports Caucus and the Citizenship Through Sports
Alliance. PCA also runs the National Youth Sports Awards, honoring
coaches and organizations that exemplify PCA’s principles, as well
as two annual fundraising three-on-three basketball tournaments: the
Silicon Valley Shootout and the Wall Street Shootout sponsored by New
York Stock Exchange.